“Out With Them In With Us” – the second fashion campaign directed by Zikomo Essamuah. ACT 2 titled Andrea Iyamah (Archives) from fashion house Andrea Iyamah {@andreaiyamah}
In the vast landscape of the fashion world, Africa has produced an array of remarkable designers who have left an indelible mark on the industry. One such creative genius is Dumebi Iyamah, the founder of the Andrea Iyamah fashion label. Established in 2011, her brand has quickly blossomed into a symbol of innovation and artistry, captivating fashion enthusiasts within a mere decade. Iyamah's unique approach to design, blending her love for sculpture and nature, has resonated with fashion connoisseurs who yearn for a fresh, authentic voice in the industry.
Dumebi Iyamah's journey began with a desire to explore the delicate balance between form and function. In Set 1, she drew inspiration from the mesmerizing world of sculpture and nature, masterfully manipulating fabric to create intricate, wearable art. The clothing in this collection embodies a sense of fluidity and freedom, as though the elements have sculpted the material itself. Each piece echoes the essence of Mother Nature, paying homage to her boundless creativity and the inexhaustible array of shapes, textures, and colors she presents.
Set 2, on the other hand, represents a more intimate aspect of Iyamah's creative process. It celebrates her roots and the homestyle feel that permeates her designs. Here, her love of layering comes to the fore, as each garment tells a story of warmth, comfort, and the familiarity of home. This collection showcases her skillful juxtaposition of fabrics, patterns, and silhouettes, creating a tapestry of textures that envelops the wearer in a cozy embrace.
Andrea Iyamah has become synonymous with contemporary African fashion in less than a decade, thanks to Dumebi Iyamah's unrelenting passion for design and unwavering commitment to her roots. Her collections speak to the heart of the modern Black fashion enthusiast, offering a refreshing alternative to mainstream trends while preserving the essence of African culture and artistry.
Dumebi Iyamah and her eponymous brand, Andrea Iyamah, will forever be etched in the annals of fashion history, reminding us that true brilliance lies in embracing our individuality and nurturing our unique visions. As the brand continues to grow and evolve, there is no doubt that Dumebi Iyamah will remain a driving force in the fashion world, inspiring a new generation of designers and fashion enthusiasts alike. Her story is a testament to the power of creativity, determination, and a deep connection to one's heritage.
CREDITS PRESENTATION ON @KOYOOKU
* Lead Fashion Director + Stylist Zikomo Essamuah (@koyooku)
* Photographer Ornelle Chimi (@ornelle.c)
* Cinematographer + Lighting Emmanuel Porquin (@emmanuel_porquin)
* Producer Adama Kamara (@adama.kamara)
* Project Manager Ashley Gross (@_ashfro)
* Styling Coordinator Emoni Woods (@ecash_)
* BTS Videographer Brandon Nguyen (@brxndinovisuals)
* Cinematography Film Editor Prince Poku (@pokuproduction)
* MUA Elizabeth Oyeneyin (@shadesofradiancebeauty) on selected talent: Patricia Albert (@trishasharell_)
* MUA Kerla Marie (@makeupbykerla) on selected talent: Yusrah Adebayo (@naijjadoll)
* MUA Maleka Butler (@beatbyleeks) on selected talent: Abiola Alamutu Smith (@0rishaa)
* MUA Nneka Onyima (@muoma.beauty) on selected talent: Bolupe Olaseinde (@nissi.xo)
* MUA Zoe Ray (@zoerayartistry) on selected talent: Oluwatoni Akinmusere (@cocoatoni)
* Hair Stylist Ariana Greene (@arianascanvas) on selected talent: Oluwatoni Akinmusere (@cocoatoni)
* Hair Stylist Claire Baisie-Arthur (@theclairexstyle) on selected talent: Abiola Alamutu Smith (@0rishaa) + Patricia Albert (@trishasharell_)
* Hair Stylist D’Ahveyaun Ford (@dahveyaun) on selected talent: Abiola Alamutu Smith (@0rishaa) + Patricia Albert (@trishasharell_)
* Hair Stylist Naya Williams (@theotherwoman.co) on selected talent: Yusrah Adebayo (@naijjadoll)
* Nail Tech Abiola Alamutu Smith (@nyraclaws) on selected talent: Abiola Alamutu Smith (@0rishaa)
* Production Assistant Kamry Thomas (@_kamryyy)
SET 1 STARRING –
* Abiola Smith in ANDREA IYAMAH SS21’ Grape Zadie Robe
* Bolupe Olaseinde in ANDREA IYAMAH FW22’ Sombra Jade Bodysuit + Bridal 22’ Thema Pants
* Chelsea Kyei in ANDREA IYAMAH SS22' Behati Rust Skirt + SS22' Behati Rust Cropped Top
* Oluwatoni Akinmusere in ANDREA IYAMAH SS22' Behati Rust Skirt
* Patricia Albert in ANDREA IYAMAH Resort 22’ Reni Plum Midi-Dress
* Yusrah Adebayo in ANDREA IYAMAH Resort 22’ Sombra Thong Leotard + Bridal 22’ Thema Pants
SET 2 STARRING –
* Abiola Smith in ANDREA IYAMAH SS22' Kiara Apricot Bikini
* Bolupe Olaseinde in ANDREA IYAMAH SS22' Gamba Robe
* Oluwatoni Akinmusere in ANDREA IYAMAH SS22’ Sade Chiffon Maxi Dress
* Patricia Albert in ANDREA IYAMAH SS22’ Sade Chiffon Maxi Dress
* Yusrah Adebayo in ANDREA IYAMAH Bridal 22’ Duso Leotard + Bridal 22’
Thema Pants